Nineteen teams will be recognized for their contributions to sustainable growth during DuPont Marketing Excellence Recognition ceremonies in Wilmington, DE, on Sept. 11. In 1999, the DuPont coatings additives business set out to solve several customer needs in the treatment and protection of stone and tile surfaces and become a viable competitor to the largest supplier in this segment. This growth strategy in a key new market has led to a viable new business segment. The team accomplished these goals by identifying the key customer and market needs, displacing the competition and developing the necessary products and value-added services.
The team combined Teflon branding with patented technology utilizing two DuPont Zonyl products, one of which was developed specifically for this application. This new offering combined with value-added services, such as working with the prospect’s lab personnel, led the largest customer in this segment, Custom Building Products, to contractually switch its entire line of surface-treatment products to DuPont. These products are available at building-supply companies under the TileLab brand.